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    Indian Hills Community College
   
 
  Nov 19, 2017
 
 
    
College Catalog & Student Handbook 2017-18

Public Relations > More Info

Public Relations / Organizational Communication, A.A.



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Objectives:

Students who take the courses recommended in the public relations/organizational communications emphasis will be able to:

  1. understand the function of public relations as a business and organizational tool as it is used to influence public opinion.
  2. explain the relationship between public relations, the business or organizational culture/climate and the media.
  3. identify and create methods of communication suited to the business or organization that will influence internal and/or external public opinion.

Career Possibilities:

Public relations/organizational communications is an interdisciplinary field where employment opportunities exist in both the business and non-profit sectors. Public relations or organizational communication specialists provide both internal and  external communication for the business/organization they represent and therefore need to have a strong understanding of the relationship between communication, business and media. Career possibilities include: public relations, corporate   communications, image consulting, graphic design, media relations, promotions/sales, advertising, publicity, fund raising, publications/editing, technical writing, marketing or management.

Preparation for IHCC:

Prospective students should have a strong background in reading, writing and listening skills.

Recommended Courses:

Students planning to transfer to a four-year institution are strongly advised to familiarize themselves with the requirements of the program at the college to which they plan to transfer and work with a counselor and the faculty at IHCC to plan a program that meets those requirements.

Required Courses:


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