College Catalog & Student Handbook 2019-2020 [ARCHIVED CATALOG]
Public Relations / Organizational Communication
Program Learning Outcomes
Students who take the courses recommended in the public relations/organizational communications emphasis will be able to:
- understand the function of public relations as a business and organizational tool as it is used to influence public opinion.
- explain the relationship between public relations, the business or organizational culture/climate and the media.
- identify and create methods of communication suited to the business or organization that will influence internal and/or external public opinion.
Public relations/organizational communications is an interdisciplinary field where employment opportunities exist in both the business and non-profit sectors. Public relations or organizational communication specialists provide both internal and external communication for the business/organization they represent and therefore need to have a strong understanding of the relationship between communication, business and media. Career possibilities include: public relations, corporate communications, image consulting, graphic design, media relations, promotions/sales, advertising, publicity, fund raising, publications/editing, technical writing, marketing or management.
Preparation for IHCC
Prospective students should have a strong background in reading, writing and listening skills.
Students planning to transfer to a four-year institution are strongly advised to familiarize themselves with the requirements of the program at the college to which they plan to transfer and work with a counselor and the faculty at IHCC to plan a program that meets those requirements.